Customer comments
Fisher & Paykel Appliances, Auckland/Dunedin 
- Troy Scragg, General Manager – Global Marketing Services, Fisher & Paykel Appliances>>
- “Blue South are leagues ahead of anything else we could come by. The whole service is just excellent.
The time saving they’ve made has been absolutely critical. Our translation cycle has been hugely reduced from an annual process, and at this rate it will all be quarterly by next year.
At Fisher & Paykel we’re living with translation and we’ve been working with them for a long time, around two years. We’re only in the infancy of the technology but to be able to make the time savings, get everything out on time and achieve 100 per cent accuracy is a fantastic position to be in.
We’ve sent manuals out for the market to test and we don’t get a murmur that there’s something wrong. We used to in the past but these days there are no mistakes.
The people they use as translators are passionate about it, it’s wonderful that they take time out to introduce new technology, and everything they do is so professional, on time and perfectly accurate.”
AuCom Electronics Ltd, Christchurch 
- Simon Rush, Marketing Services, AuCom Electronics Ltd>>
- “AuCom’s customers require detailed documentation for our highly technical product range and it’s critical that they have clear and precise information. Our soft starter products manage 3-phase power in either low or medium voltages, for a range of machinery so there is no room for error.
Our product guides and manuals have to be clear and precise, and Blue South are vital to achieving consistency across multiple languages. Feedback from our international offices is that translation was excellent and we found they were very quick and accurate in their work.
The first contact our customers have with AuCom is our documentation, and in China and Taiwan, Blue South ensures that we are building credibility in these fast-growing economies.
Before selecting a translation company I explored a number of options, but Blue South’s quality, speed and performance exceeded my expectations. In particular they provide the security of an exceptional translation, when I am unable to critique their work myself.
Blue South’s source translators have a good understanding of our industry and that’s a crucial difference, the translators know exactly what we’re talking about when they translate.”
Real Journeys, Queenstown 
- Wendy Sherlock, Marketing Services Manager, Real Journeys>>
- “In our business it’s crucial to produce copy which delivers the same message and feel whichever language it’s speaking in.
We know exactly how hard that is because in the past we used to get complaints about our translations. Since Blue South became involved the complaints have stopped, and that’s a sure sign they’ve done a great job.
It’s part of our everyday work to monitor the site visit statistics, and they’re creeping up in our key markets which is another good indicator that it’s being read with ease.
It’s really good to work with a company which is every bit as specific on things as our company.
Also, their turnaround is incredibly quick. They’re usually on to me for the next piece of the copy to translate!
And they know exactly what they’re talking about too. They’ve often prompted me and asked if I’ve thought about such and such. ‘Scroggin’ was a good example. Only New Zealanders automatically know what that is, so we had to take that into account in the translation.
They’re friendly, helpful and very professional, and their general technical knowledge is superb too. They know which software best suits which media, from print to web, for the best translation. That means everybody benefits, from the translators right through to our guests and that’s a huge point in their favour.
The process meant we all worked as a team, with specific roles to play and specialist knowledge to bring to the table. Blue South took all the information from our regular meetings and managed the project very well from there.
As a result we now have an excellent relationship which extends to them dropping in regularly to catch up and ensure everything’s going well. We place a high value on that as well as their proven service, with the result we’ve developed an ongoing affiliation.”
Fonterra Brands Ltd 
- Joanne Todd, Health Platform Manager - Anmum>>
- “Blue South’s policy of using translators who are also specialists in their field is very important for us. When we’re talking to doctors in China, the documents can only be completely effective and credible if they’re translated by somebody with a good knowledge of the medical profession.
The Blue South translator in China has a medical degree, and thanks to her translation, our medical presentation was a great success.
I hadn’t used Blue South before but a colleague recommended them, and I’m very glad she did.
They’re really good in terms of speed. I set them a short deadline to translate a sizeable document for a Power Point presentation and they came back to me within a week.
The project gave me a chance to witness their professionalism too. Because of the size of the presentation, some 60 slides, our computer system was blocking incoming files. Blue South were on the line straight away and stayed in touch regularly, sorting out the problems and finding ways to ensure the material got through in time for us to work on it at this end.
Their attention to detail was very impressive throughout. They made the whole project run very smoothly, on time and I could relax, knowing the job was in the hands of real professionals.”
Trimble Navigation, Christchurch 
- Tracey Mayell, Translation Manager>>
- “One of the things I really appreciate about working with Blue South is their ability to anticipate your needs. They tend to answer your questions before you’ve even asked them. That sort of time-saving’s all important to us and another way they increase our efficiency is by taking on a lot of the administration management throughout a project.
Our material is highly technical and they always deliver work of a very high standard, we know, we have it checked by our sales staff in the field. The feedback that generates is consistently positive and any suggestions about use of language or new terms and phrases go straight back to Blue South.
They then use that information to update their systems for the future, so the whole process is in a state of constant improvement.
The technical innovations they’ve brought have been highly effective too. Blue South’s use of SDLX makes layout much easier and their input has made for smooth implementation. That’s one of the many reasons we continue to use them.
The company is very professional for a start. Their work is always on time and I never have to chase them for anything. If they’re ever going to be a day late there’s always a really good reason and they’ll always let me know well in advance.
They use the right translators for the job, with the right skills in the right geographical location, they have excellent resources and their attention to detail is really high.
They’ve even got time for the personal touch and all of that’s a hard blend to maintain these days. But Blue South do it really well.”
Christchurch & Canterbury Marketing, Christchurch 
- Blair Hartland, International Marketing Manager, Christchurch and Canterbury Marketing>>
- “I’d never been involved in a website translation project before and I was very impressed that the whole process flowed so easily.
Where I fall down is in the technical jargon. Yet Blue South not only managed that part of the operation smoothly and effectively, they were able to keep me informed in words I could easily understand. That’s important when you’re working together as a team, which is also something they do very well.
In translation, you have no choice but to put a great deal of faith in the company handling the work. Trust is one of the things we felt good about with Blue South. From our first contact we realised they are a very reputable business and they’ve proved that very strongly with us.
Their points of difference included a high degree of professionalism at all times; technical website understanding; very good tourism knowledge, and a general understanding across the board.
They’re very good at making general customer service calls whenever they’re in Christchurch, and that makes a difference. It’s very helpful to spend even 15 minutes with them going over things in general.
The market feedback has been excellent. Blue South have encouraged me to contact people in the markets and see what they think about the translations. They’re very flexible about meeting changes halfway as long as the translated message is put across correctly and maintains its integrity.”
Siliconcoach, Dunedin 
- Steve Goodlass, Software Developer>>
- “We found working with Blue South a refreshing experience. They guided us through the process, helped us do a bit of prototyping to “prove” the process. Their process was clear, efficiently executed, timely and really quite reasonably priced. We would certainly recommend Blue South.
We’d used our own system previously and in the past we’ve done translation using colleagues. For written language it made so much sense to use a service in-county, and from the proofing process it was clear the translation quality was excellent.
Once we started the project it was very fluid and Blue South were really on the ball. We got used to getting responses to emails within minutes never mind the same day!
They were able to supply answers to our queries without us finding them ourselves and as a result the project was completed at a great pace.
To put it simply, Blue South over-achieved and we had the material well within the 21-day deadline.”
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